Brand voice is the way your business communicates with your target audience. It’s best to base your brand voice on who your audience is (so that you can connect with them on an emotional level). Are they casual and witty? Are they professional and serious? This questionnaire will help you determine your brand voice.
Before you write any piece of marketing content, you should know who your target audience is. Who are they? What do they do? What are their passions and desires and needs? Once you know who your audience really is, you can effectively persuade them to buy.
This questionnaire will help you think through some important questions so we can lay the groundwork for your upcoming project.
*Don’t worry about filling out every question. If you don’t have the answer to one, just skip it.
