When most people think of strategic planning, they see it from a 30,000 ft view. What are the company goals and objectives? How can these goals establish the direction of the company? While this is all important, strategic planning goes much deeper than a high-level perspective.

With a few simple tweaks, you can transform your copy and get the people you want interested in your business. Here are six copywriting practices that you need to start using—today.

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