Claude is smart. It's fast. It can organize your thoughts, write surprisingly solid first drafts, and even create a pretty decent brand voice guide. So naturally, the question comes up: If AI can do all of that...why would anyone still hire a copywriter?

While AI can absolutely help you write, it doesn't know your business, your customers, or what makes you different. And that's where a copywriter brings the most value.

The real value has shifted away from generating words and toward directing them. Instead of spending hours writing every sentence from scratch, content writers/copywriters spend their time asking better questions.

When most people think of strategic planning, they see it from a 30,000 ft view. What are the company goals and objectives? How can these goals establish the direction of the company? While this is all important, strategic planning goes much deeper than a high-level perspective.

With a few simple tweaks, you can transform your copy and get the people you want interested in your business. Here are six copywriting practices that you need to start using—today.

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