Name
*
First Name
Last Name
Email
*
Name of your business
1. What do you want people to do when they visit your site? What is the #1 thing?
2. Who makes up your target audience? Include their age range, gender(s), location, profession, income, relationship status, hobbies, and favorite brands. If it helps, imagine that one person who represents your ideal client and create their profile here.
3. What goal or dream is your client trying to achieve?
4. Who do you want your brand voice to attract? Who do you want to repel?
5. What is your primary value proposition? What makes you THE choice in your niche?
6. What is your core offer? Describe the product or explain the process.
7. What are the primary emotional benefits that have tended to resonate the most with customers?
8. What keeps your clients awake at 2am? What influences their decision to buy?
9. What is their biggest objection to using your service?
10. What aspect of your pitch has been, in your opinion, the most effective at selling customers on your business?
11. What are the primary problems and challenges customers come to you to solve?
12. Do you have direct competitors that you are wanting to outperform?
13. How are you better than your competitors?
14. In addition to direct competitors, are there any alternative options your potential customers are considering?
15. How are you better than those alternatives?
16. What is your unique selling point? What makes you stand out above your competitors? (e.g. years of service or knowlege of the industry)
17. What sort of tone and brand image do you wish to project?
18. Are there any businesses that you want to emulate in some way?
19. What is your favorite thing about your business?
20. What is your favorite thing about your customers?
Choose 5 words that best describe your brand voice
Formal
Casual
Bold
Luxury
Approachable
Outgoing
Quick-witted
Funny
Friendly
Radiant
Elegant
Playful
Professional
Straighforward
Sassy
No BS
Joyful
Whimsical
Snarky
Edgy
Add any other comments here: