Clear Sky Wealth
Case Study

My work with Clear Sky Wealth started off a little bit different than my usual one-off copywriting clients. They were a Wealth Management Company, looking for a marketing specialist who could help them create website copy, social media content, blogs, LinkedIn bios…and so much more.

One of my favorite aspects of working with this dynamic duo, female-led company was the ability to take a leadership role in all things marketing. My work was very autonomous, and they completely trusted me to take the reins. This gave me the freedom to revampe a lot of the marketing strategies that weren’t working.

And the website was one of them.

I began by doing a complete website audit. I carefully laid out what was working and what wasn’t. Then, I offered my solutions. I was given the green light and completely revamped the entire site. The new site was much more direct, spoke to their specific audience, and carefully laid out how they solve their audience’s problems. It was an easy way to elevate the business and find more people who resonated with their exact services.

Below is a wireframe of the homepage. This is always how I approach my website copywriting. I first write the copy in a Google Doc. Then, I create a wireframe, ensuring that the words fit the space.

What they said:

“Alyssa’s dynamic approach to her work instantly stood out to me, as early as our first (Zoom) interview. She brought invaluable insight and a stellar work ethic to the projects we worked on together, and her consistency and follow through strongly stand out. I always looked forward to our strategy meetings, when Alyssa would be smiling, grounded, and ready to find the best solution for each project we would uncover. She would find an approach that emphasized our company’s voice, while creating efficiency and maximizing the hours we had to dedicate to our marketing endeavors. She created a brand, both visually and through her creative copywriting, that felt like us - a concept we had been struggling with for years, and Alyssa captured it within the first few sessions of working together. I would take the opportunity to work with her again in a heartbeat, as her ability to listen, learn, and hone a company’s unique voice and values is unparalleled.”