JKB Home Design Case Study
Client: JKB Home Design (Julie Beuerlein), interior design studio in Palos Verdes Estates, CA
Services: Brand + Messaging Guide, full website copywriting
The Ask
After I helped Julie develop a Brand + Messaging Guide for her interior design business, she asked me to bring that refreshed voice to her website.
Her existing copy wasn't wrong…it said what needed to be said. But it didn't say what made her, her: the specific design style, the specific point of view, the personality that makes a client pick her over anyone else in Southern California.
The Approach
I rewrote the copy across every page with two things front of mind: her audience should immediately know who she is, what her design style looks like, and where in California she serves — and she should sound like herself on the page, not like every other design studio's website.
My favorite line, from her About page:
I like to describe myself as a country club girl who isn't afraid to cuss. And honestly, that mirrors how I approach design as well — timeless, elevated interiors meant to be lived in. Because real life is messy, but shouldn't coming home feel like a reset?
The Result
Her website sounds like her with better keywords sprinkled throughout. I could say more, but I’ll just let you take a peek at her homepage instead.
Go check out her work. She's not only a genuinely talented interior designer, she's really fun, too. For real, she had me laughing every time we talked.
Timeless Interiors Designed To Be Lived In
Full-service interior design for homeowners who are ready to elevate their space — naturally, warmly, and in a way that feels like it could never belong to anyone else. Based in Palos Verdes Estates, serving the South Bay, Los Angeles, Orange County, and beyond.
Meet Julie, Founder + Principal Designer
Before I ever pulled a fabric sample, I was managing high-stakes, fast-moving projects at The Walt Disney Company — which means my clients get a designer who can actually manage a renovation without losing her cool or the timeline.
I've been obsessed with reorganizing spaces since I was a child. And some days, I still pinch myself knowing that the design details I dreamed about as a kid are now coming to life in homes across Southern California.
Get to Know the Team
We design traditional, East Coast-inspired interiors — thoughtfully layered with color, texture, and detail.
Reimagined Villa
Palos Verdes Estates, CA
Pacific Palisades Entry + Parlor
Pacific Palisades, CA
Crimson Canyon Primary Suite
Aliso Viejo, CAYour vision is there. It's the time, the plan, and the someone-who-just-gets-it…that's what's missing.
We handle all three. At JKB Home Design, we create rich, traditional interiors for homeowners across Southern California who have a vision and need the right team to bring it to life. Our spaces are classic at the foundation, layered with color, texture, and warmth, and personal in a way that feels collected over time rather than designed overnight.
Creativity and structure don't always go hand-in-hand. With our team, they do. Every project is fully managed with clarity and intention, so the only thing left for you to do is walk through the door and wonder why you didn't do this sooner.
View Our WorkThey come for a process that feels considered, collaborative, and seamlessly managed from beginning to end.
Design That Meets You Where You Are
We're not a one-size-fits-all studio…because no one's home should feel that way. Whether you're starting from scratch on a new build in Palos Verdes or finally getting around to that living room you've been tolerating for a decade, we meet you where you are.
Full-service design, room-by-room refreshes, or design plans you can execute yourself — each approach is shaped around you.
Explore Our ServicesA well-designed home changes how you live in it.
If you're ready to stop mentally redecorating every room in your home, let's talk. We'd love to be the team that makes your home finally feel like you…a place where you want to keep coming back to, again and again.
Start the Conversation