JKB Home Design Case Study
Client: JKB Home Design (Julie Beuerlein), interior design studio in Palos Verdes Estates, CA
Services: Brand + Messaging Guide, full website copywriting
The Ask
After I helped Julie develop a Brand + Messaging Guide for her interior design business, she asked me to bring that refreshed voice to her website.
Her existing copy wasn't wrong…it said what needed to be said. But it didn't say what made her, her: the specific design style, the specific point of view, the personality that makes a client pick her over anyone else in Southern California.
The Approach
I rewrote the copy across every page with two things front of mind: her audience should immediately know who she is, what her design style looks like, and where in California she serves — and she should sound like herself on the page, not like every other design studio's website.
My favorite line, from her About page:
I like to describe myself as a country club girl who isn't afraid to cuss. And honestly, that mirrors how I approach design as well — timeless, elevated interiors meant to be lived in. Because real life is messy, but shouldn't coming home feel like a reset?
The Result
Her website sounds like her with better keywords sprinkled throughout. I could say more, but I’ll just let you take a peek at her homepage instead.
Go check out her work. She's not only a genuinely talented interior designer, she's really fun, too. For real, she had me laughing every time we talked.