Mobile App Landing Page

Project Goal: The company had recently created a mobile app for its retirement plan participants. The goal was to promote the mobile app to these participants, persuading them that the app was important and convenient for retirement planning.

This promotion included a landing page, expanding on the benefits and features of the new app. It also included two emails (one to the employer and one to the employee), a social media post, a website popup, and a promotional announcement that could be used for employees with logins to an internal account.

Service I provided: I focused on drawing awareness to the benefits and features of the mobile app while still incorporating the biblically-based language of the company. I highlighted the ease and convenience of the app while drawing awareness to the importance of retirement planning and stewarding money.

My final goal was to get the participant to say, “I want options that will allow me to be more engaged with my retirement plan and the mobile app will solve this problem for me.”